Do you just sell to someone once and NEVER contact them again. Come on! Eighty percent of your sales is usually made up by just 20% of your customers.
Always look for new problems that you can help your audience solve so you can sell to them again.
Every website should have a search box on it that allows customers to put in their query right on your site. This gives you priceless market research.
- First, you can find out what problem statements they're using to search
for things they expect to find on your site. Then you can use those
problem statements as keywords. Sprinkle them through your site,
use them in your PPC ads, and build articles or other pages around these terms
once you see patterns forming.
- Second, you'll discover great ways to improve your current product
if people continuously search for something it does not do or have.
- Third, you'll get ideas for backend products or opt-in bait or bonus offers.
Google's Free Analytics program just announced it will soon include a feature that will let you know what people are searching for internally on your website. It will work with Google Mini, Google Search Appliance, Custom Search Engine, and other Google and non-Google site search tools. More detail will become available soon -- they just released this in beta, and it will be available worldwide very soon!
Or you can easily just Google "site search box" to get started right now!
Nicole E
SEO/SEM Expert
