Google has recently released a new Keyword Analysis page to give you more information when you are hit with a low Quality Score and astronomical pay-per-click rates.

For the average AdWords user, the whole situation used to leave them in a cloud of confusion as to why they were being penalized. They didn't realize how it happened and how to fix it. Now with this tool AdWords will give you recommendation on what to do.

So go to your AdWords account:

How to Access the Keyword Analysis Page

To view the Keyword Analysis page for any keyword, follow these steps:

1. Sign in to your account at https://adwords.google.com.
2. Click a campaign.
3. Click an ad group.
4. Click the 'Keywords' tab above the Ad Group Details table.
5. Click the magnifying glass icon beside any keyword to launch the Keyword Analysis page. You can also see an overview of your Quality Score and ad visibility by pointing your cursor over the icon

For more information go to the Google AdWords Blog

Nicole Ephgrave